The Student Learning Commons (SLC) at Simon Fraser University is an academic learning centre that supports undergraduate and graduate students in writing techniques, study strategies, and english conversation. Established in 2006, the service last had a branding/look put together in 2009, and a new logo that wasn’t widely accepted by the current staff created in 2012. As such, the promotional materials they were using were outdated with old photographs and taglines, and inconsistent use of fonts, logos, and various graphical elements. They were in a need for a major re-branding in order to help revive its program and attract more students.
The first project that they requested was for me to design bookmarks while creating a new brand for Student Learning Commons. I held three separate photoshoots where I photographed and edited pictures of current students and peer educators to be used in the whole rebranding project. Throughout this, I worked with the SLC Program Coordinators at all the the three university campuses to help build a sound and relatable brand image. The idea was to create branding that was accessible, fun, and friendly while showcasing the diverse people and services at SLC.
The newly developed brand included an improved logo, producing high quality images for their brand, and working with the Coordinators to come up with their slogan “Free & Friendly”, while highlighting their three main services: Writing, Study Strategies, ESL/EAL Resources. With this branding guideline created, I was able to design bookmarks, posters in various print formats, and digital signage, revamp their bulletin boards and display cases, vertical pull-up banners, and update their web images.