Aye Mind - Positive about Wellbeing

Aye Mind

NHS Greater Glasgow & Clyde




Service Design
User Experience Design


February 2015–June 2016


Marie Cheung
Anne Dhir
Ivelina Georgieva
Charlotte Fountaine

Visit ayemind.com


Aye Mind set about improving mental health and wellbeing of young people by making better use of the Internet, social media and mobile technologies. The project was funded by the European CHEST fund and is a partnership between Greater Glasgow and Clyde NHS , the Mental Health Foundation and Young Scot.

We were commissioned to create an interactive digital portal providing a comprehensive suite of resources that will support the mental health and wellbeing of young people across Scotland's largest Health Board area. It aims to make digital tools an integral part of the suite of tools and resources used to support young people. It will help build the self-confidence of people who support young people to use digital tools.


My main roles on the project were to design the overall branding of Aye Mind as well as the look and feel of the online platform and digital toolkit.

Originally, Aye Mind was called Project 99 but was changed to reflect Scotland's way of saying yes, "aye," and a positive approach to mental wellbeing. I designed a clean and simple logo that reflected the idea of opening up the conversation of mental wellbeing with the quotation marks that paid tribute to the original Project 99 name.

Aye Mind Logo Design

I was responsible of designing the user experience of the website. Designing from mobile first, I create wireframe sketches and mockups and defined components that would be used across the website. This included a blog, a web version of the Project 99 report, resource map and a digital toolkit for those who work with young people.

Aye Mind website

I also helped facilitate GIF and image making workshops with young people and those who work with young people as a tool to open up conversations around Mental Wellbeing.


We worked with young people aged 13-21 to identify what type of digital tools could improve mental wellbeing – both for themselves and their peers. The project deliverables included:

  • Online platform including a directory of resources
  • Digital toolkit for all those who work or live with young people
  • Series of GIF and image-making workshops
  • Online campaign for young people.

Aye Mind has been nominated for and won awards which included:

  • Commendation from People Make Glasgow’s Inspiring City Awards in 2016
  • Nomination from The Herald Scottish Digital Business Awards 2016
  • Winner of Wunderkammer GIF competition for the GIFs that were made during the co-design workshops

Project Deliverables

Aye Mind Workshop

Aye Mind Workshop

Aye Mind GIF

Aye Mind GIF co-designed a young person

Aye Mind - Young Person Story (Report)

Aye Mind - Young Person Story (Project 99 Report)

Aye Mind - Resource Map

Aye Mind Resource Map

© Marie Cheung